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Australia's exclusive wholesaler of Mag-Mate Superior Switchable Magnets for Welding & Steel Fabrication.

Mag-Mate Mag90, the better Switchable Magnetic Squares and Clamps:

Mag-Mate and Serpent & Dove are natural partners for all requirements for switchable welding and fabrication magnets. Serpent & Dove is your one stop wholesaler for Mag-Mate and all magnetic products for welding and steel fabrication. Serpent & Dove and Mag-Mate, a natural combination.

Our new range of Mag-Mate superior Switchable Magnetic Squares and Clamps. No eletric power. Magnet turns on or off with a turn of the switch.

Mag-Mate: Better because…

  • Stronger
  • More Versatile
  • Clamps either Flat or Round steel on 3 Faces!                                                   


Mag-Mate Magnetic Ground Clamps

Available in 200, 300 & 800 Amp capacity. Turns on and off for easy cleaning and use. Suitable for flat or round steel.




Mag-Mate Mag90 Multi Angle Square

Like a vise you don’t need to permanently fix to a bench. Enables clamping of flat or round steel for grinding, cutting or drilling. Two models:

Mag-Mate Mag90 Magnetic Squares

In three useful sizes, 68, 204 and 454 Kgs and with strong clamping force on 5 sides including three 'V' side for betterclamping of round material, Mag-Mate Squares precisely position steel work-pieces for welding. Tapped holes on four sides enable fixing into jigs and fixtures.



Mag-Mate Pivoting Magnetic Angle

Pivoting Magnetic Welding Angles pivot to angles ranging from 22° to 270°, with locking handle and detents. Hold on 3 sides.

Mag-Mate 90 Degree Angles

These switchable Permanent Rare Earth Magnetic Welding Angles with adjustable magnet positioning let welders set up, weld and quickly move on to the next project. Simply place on work surface, turn magnets on and start welding. Stainless steel frame construction. TWO CONVENIENT SIZES and strengths in Models WSF0150 & WSF0450

On/Off magnets easily allows debris to fall away. Can be used on flat or round steel or cast iron and provides a non-marring hold.


Mag-Mate Rapidfire Retriever Lift

Versatile, superior swivel-head design allows various pickup positions and the long handle enables operator to safely grab steel pieces that are hot or be out of arm's reach. Magnetic RapidFire Retriever® is capable of handling up to 15 Kgs. See video here.


Mag-Mate Power-Grip On/Off Lifters

On/Off Power Grip models allow you to turn the magnet on or off for easy and safe attachment and removal of the small part from the magnet.

  • Powerful Rare Earth Magnet
  • Securely grips heavy parts
  • Works on flat or round (pipe) parts
  • Locking On/Off Handle
  • Comfort Grip

Mag-Mate Mag-Pry Sheet Aligning Tools

Mag-Pry™ by Fit Up Gear™ is a strong, easy to use, On/Off magnetic pry bar for quickly aligning butt-joined sheets and any sheet or plate leveling and alignment. Perfect for all plate and seam work, under foot, on vertical surfaces, even overhead. See VIDEO Here

Mag-Mate Switchable Automation Magnets and End-of-Arm, Pick and Place Magnetic Tools.


Illustrated at left are a few options of air-actuated (or solenoid-actuated) magnetic pick-up heads for small steel components, pressings or parts.


Applications and Benefits:

  • Robotic "Pick and Place"
  • Manual and automated machine loading/unloading
  • Increases production and minimizes shop air costs
  • Designed for long, maintenance free operation
  • Operates effectively in any orientation
  • Will not drop parts if system air-loss occurs
  • Destacking (requires proper magnet selection)



  • Instantaneous pickup and release
  • Permanent magnet requires no electricity
  • Can be retrofitted on existing tooling
  • Positively holds parts - no dropping
  • 3:1 Design Factor
  • Magnetic Pistons, for Limit Switches, standard on TPCA300 - TPCA800 series



  • Solenoid control valves
  • Custom designed Pole Shoes
  • Magnet mounted control valves
  • Magnets designed into ergonomic lifting systems
  • Custom circuit designs are available
  • Magnetic Pistons, for Limit Switches, available on TPCA100 and TPCA200 series

Please phone: +61(2) 9971 7577 for magnet sales or email us.

Our consultants are available to provide knowledge and sensible answers.

Please phone: +61(2) 9971 7577 for Magswitch magnet sales in Australia or email us .

 Serpent & Dove - Applied Magnetics Pty Ltd

Makers, distributors and suppliers of industrial magnets, Magswitch products Australia, lifting magnets and magnetic lifting systems and magnetic clamping products to Australian and overseas industry, manufacturers and trades since 1984.

Phone us on +61(2) 9971 7577 for magnet sales or email us for supply to Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and regional towns in NSW, Vic, Qld, WA, SA, Tas, NT.



Phone us on: +61 (2) 9971 7577
or click here to email us


Permanent On / Off Steel Lifting Magnets or Permanent-Electro Lifting Magnets for Australian industry
Magnets for lifting and Magnets for Automation



Magnets for Scrap


Magnetic Separation & Tramp Iron & Steel Removal for Mining, Extraction and Recycling Industries. Wet Drum Separators for Heavy Media recovery. Grate Magnets, Plate Magnets, Magnetic Drums and Pulleys
Magnets for iron removal +

Eddy Current Separators +



Magnetic clamps & steel holding systems for Australia industries. Magnetic clamps for welders. Special use magnetic clamps
Magnets for Welding


Mag-Mate better Switchable

Magnetic Squares Clamps &

Actuated Magnets for Automation


Magnetic Swarf Clean-up Wands & Sweepers

Oil Industry Claymore Magnetic Wands

and Ditch Magnets



    Tramp Iron Magnets for Conveyors

    Magnetic Wet Drum Separators


Magnetic Lifting Systems


Small Electromagnets for

Holding & Robotic Applications



© Serpent & Dove - Applied Magnetics Pty Ltd, Sydney, Australia
Serpent & Dove is the Australian importer, wholesaler and stockist of the Mag-Mate range of switchable magnetic clamps, switchable earth or ground clamps and switchable permanent magnetic tools equivalent to Magswitch, MagSquares, Ground Clamps, Mag-Pry, Angle Tools and other tools in the Mag-Mate switchable magnetic squares and clamps range superior to Magswitch, Better than a Magswitch, WS0150R, WS0450R, switchable permanent magnets, end of arm switchable automation magnets for pick and place operations