About Us

An Australian authority in Magnetic Lifting, Magnetic Separation, Scrap Magnets, Magnetic Work-holding & Clamping, Magnetic Palletisers & Depalletisers and Grate Magnets for food, chemical and plastics industries.


Illustrated above are just a few of the lifting magnet options available from Serpent and Dove. For welder's magnetic clamps and workshop products see our Magnetic Products Guide.

Magnetic lifters, magnetic work-holders and magnetic separators for a broad cross-section of process industries are the everyday stuff of Serpent & Dove - Applied Magnetic's life.

'Finding ways with Magnets' is the by-line that reflects all these years of applying magnetic solutions to industrial problems.

High quality grate magnets like these for food, chemical and plastics industries are just a part of Serpent and Dove's range.                    >

Pictured below are a few of our magnetic clamps and  magnetic tools for welding and steel fabrication. Details of each of these and many more appear in the Clamping & Workholding section of this website. For lifting magnets, magnetic lifting systems, tramp iron magnets for conveyors, grate magnets, or other magnets for removing iron contamination from products, we have the answers.

Our team keeps products under review for opportunities to improve either the product or its manufacture. This vigilance, as well as a growing number of Patents, innovations and improvements has kept Serpent and Dove ahead of competitors and copycats.

Performance, Utility and Value are the criteria by which products are designed or selected for the Australian and Pacific region as well as global markets. It's a philosophy that has served us and our customers well since 1984. The Serpent and Dove logo stands for these criteria.


      Adrian Heard                 Ian Heard       

Trust our know-how For:

  • Lifting Magnets and all Magnetic Lifting: Permanent and Electro-permanent Magnetic Lifting Systems and products for plate, sheet, billets or any other steel handling. 
  • Magnetic Separation, Magnetic Separators and Tramp Iron Magnets, including Suspended Electro or Permanent Magnets (also known as Overband Magnets and Self-Cleaning Magnets), Grate (or Grid) Magnets, Plate Magnets, Drum Magnets (Magnetic Drums), Magnetic Pulleys and Magnetic Traps. Small electromagnets.
  • Magnets for Lifting, Pulling, Magnets for Clamping, Magnets for Separating, Cleaning, Sweeping. Magnetic Floor Sweepers and Large Area Magnetic Sweepers. 
  • Magnetic Clamps and Magnetic Clamping, Magnetic Work-holding and positioning Magnets.
  • Welders Magnetic Clamps and Magnetic Ground (or Earth) Clamps.
  • Mag-Mate switchable magnetic clamps exclusive distributor for Australia.

Our Motto is 'Finding Ways with Magnets'

Serpent & Dove - Applied Magnetics Pty Ltd

Makers, distributors and suppliers of lifting magnet systems, industrial magnets, magnetic separators, magnetic clamping products to Australian industry, manufacturers and trades since 1984.


Phone us on +61(2) 9971 7577 for magnet sales or email us for supply to Sydney, Melbourne, Brisbane, Perth, Adelaide, Hobart and regional towns in NSW, Vic, Qld, WA, SA, Tas, NT.


Phone us on: +61 (2) 9971 7577
or click here to email us


Permanent On / Off Steel Lifting Magnets or Permanent-Electro Lifting Magnets for Australian industry
Magnets for lifting and Magnets for Automation



Magnets for Scrap


Magnetic Separation & Tramp Iron & Steel Removal for Mining, Extraction and Recycling Industries. Wet Drum Separators for Heavy Media recovery. Grate Magnets, Plate Magnets, Magnetic Drums and Pulleys
Magnets for iron removal +

Eddy Current Separators +



Magnetic clamps & steel holding systems for Australia industries. Magnetic clamps for welders. Special use magnetic clamps
Magnets for Welding


Mag-Mate better Switchable

Magnetic Squares Clamps &

Actuated Magnets for Automation


Magnetic Swarf Clean-up Wands & Sweepers

Oil Industry Claymore Magnetic Wands

and Ditch Magnets



    Tramp Iron Magnets for Conveyors

    Magnetic Wet Drum Separators


Magnetic Lifting Systems


Small Electromagnets for

Holding & Robotic Applications



© Serpent & Dove - Applied Magnetics Pty Ltd, Sydney, Australia
Serpent and Dove specialises in the application of lifting magnet and magnetic separation technology. At our Sydney (Australia) facility we've been growing the Serpent and Dove family of magnetic products for industry since 1984